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There are many ways to market to your prospects, but there are also many ways to engage your prospects. While both these topics may seem different, there are some similarities, as well.

In order to engage your prospects on Facebook, there are several tips you need to know:

1. Be engaging – Believe it or not, you have the power to engage someone using nothing more than your words. Whatever you post, make sure it pulls the reader in and makes them want more of the same. Start by posting different types of posts and see how many responses you receive. Facebook is a great way to run market tests.
   
2. Be authentic – Whatever you do, be authentic. When you are not being real, even if it is just through your words, people will sense your inauthentic come through the page.
   
3. Be vulnerable – Other people enjoy when you are courageous enough to be vulnerable. Share your frustrations, your successes, your fears. This will strike a chord with just about everyone there is on social media. Sometimes people visit social media just for this reason.
   
4. Be relatable – Make sure what you are posting or writing about is something that everyone can relate to, especially those in your target audience. When others can relate to your content, they will more than likely come back again in the future looking forward to more engaging content.
   
5. Keep up with the trends – Other social media avenues such as Twitter are excellent tools to help keep you in the loop. Check your Twitter account to see what the next hot new topic is and go from there. You will be surprised how thirsty and audience is for the next new hot thing.
   
6. Do not talk about certain things – No matter what you do or what business you are in, it is important to note that there are certain subjects you should stay away from like the plague – those subjects are politics and religion. Stay away from these or any connotation to them as much as possible.

While social media may not be your favorite topic, especially if you are in the older set, but it is a necessary component of engaging your audience and keeping them coming back for more.

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Digital is Where it’s At

Technology has propelled not only personal growth but business growth into the stratosphere. The earth has gotten that much smaller because of it. Just think – without the Internet, your business wouldn’t have the potential to reach millions who otherwise might not have heard of the great things you have to offer. The clincher however is that even though technology has brought potential customers closer, the key is still using business and marketing savvy to give them what they want.

5 Things you can do to Create New Product Ideas

Is your business a storefront? Are you exclusively online? It doesn’t matter. Digital product can work in your business model.

Jot down your ideas – This is always going to be a first step. Get everything out of your head and in a space where you and others of your business team can analyze, pick apart and reassemble not only your offerings but also theirs in order to come up with a workable list of products to present to your target market. Include any burning interests and avenues that you are passionate about. Someone’s thoughts could spinoff into a secondary business.

Poll your customers – Take a look at the current subscriber and customer base. How do they like your products? What more would they like to see? Poll the customers online, on your business blog and in the store. Put those email addresses and mobile numbers to good use. Set up an online survey that can be accessed through email and text. Use discounts as an incentive for completion.

Turn physical products into digital ones – Find a way to translate one or more of your physical products into a digital offering. For example, look at eBooks. They allow people to take their favorite volumes everywhere without carrying a single book. How can you streamline a product or a service using digital media?

Look to your competition – Find other businesses within your niche market and examine what they are doing to promote a thriving business. Zero in on what their audience likes most about their product and see how their feedback can be applied to your customers.

Use social media – We’ve discussed surveys but what about a contest. Use your audience as a crowdsourcing tool. An example: Set up a Pinterest board where customers can create pins reflecting what they would like to see as your “next big idea.”

When it comes to creativity, use as many avenues as you can to aid the brainstorming process.

Friend Connector
Link: https://lukebrooks1302.clickfunnels.com

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